It probably is no surprise to most that much of online traffic isn’t human. Hacker software, spam, or innocuous data collection from search engines all get their slice of the bandwidth pie. But what might surprise you is exactly how much bandwidth is consumed by humans versus non-humans. It’s pretty much an even split.
Actually, a slight lead goes to the non-human, web-surfing robots.
According to a report by Internet security company Incapsula, 51 percent of total online traffic is non-human. There’s more bad news. Of the 51 percent, 20 percent of the traffic is accounted for by search engines, the other 31 percent are the bad bots.
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