via openforum.com
Just as companies have adjusted to the demands of generation Y, a new generation is set to graduate from college: generation Z.
William Strauss and Neil Howe set the standard for generational analysis in their book: Generations: The History of America’s Future 1584 to 2069. The basic premise of the book is that generational traits are cyclical, and therefore predictable. The trick with predicting demographic trends based on generational tendencies is to use the research from Strauss and Howe but also the knowledge we have of what teens have been doing as they come down the pipe into the workforce.
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