Thursday, August 18, 2011

YouTube Gives Music Publishers Ads on Fan-Made Videos

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Thanks to a new deal between YouTube and the National Music Publishers Association (NMPA), as well as its subsidiary Harry Fox Agency (HFA), music publishers and songwriters will start garnering money when their tunes are used in fan-made videos.

According to a blog post by YouTube, all 46,000 of HFA’s music publishers will now be able to license their music for use by YouTubers. Every time a videomaker adds a song to their work (such as a fan video professing undying love for Justin Bieber), an ad will play alongside the vid, scoring the publishers and songwriters money.

Posted via email from Inspiration

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