via openforum.com
Annette Frey's Biscuits by Lambchop is ubiquitous across Manhattan. This entrepreneur came up with the concept of all-natural, gluten-free dog biscuits, and now they're served in open bowls in pet-friendly stores, coffee shops, restaurants and bars across the city. The establishments that carry her product either purchase the product, or offer free samples. These are people and businesses Frey chooses to invest a batch of her treats in for an introductory period in order to bring in new customers. Many of her new business opportunities develop from that initial free offering.
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