For years, potential clients would come into Red Antler’s offices and—when asked about their business's tone, personality, mission, etc.—they'd suffer meltdowns at the conference table, bickering about how to answer.
Knowing the search for a design services provider meant a long and miserable trudge for any business owner, JB Osborne, founder of Brooklyn, New York-based design company Red Antler, decided to make at least one step of the process easier. When his company moved to its new, sun-drenched office, Osborne purchased a high wooden table and six red stools to replace the old conference table, trying to achieve a part-bar, part-mom’s kitchen atmosphere where clients would feel at ease.
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