Choosing typography for your website is almost as essential as the design itself. It not only helps your visitor have a clear understanding of your websites content the type also sets a mood for your website. Since this kind of consideration can be very subjective, there are a lot of “right” answers. But the answer is easier than you think!
Colors, pictures, creativity; designers are quite obviously a group of people that tend to gravitate towards using the right sides of their brains… right? Or is this simply a stereotype that doesn’t necessarily ring true?
Is design exclusively artistic talent put to productive use or is it possible that the industry is equally full of analytical problem solvers? Let’s take a look at how designers think, whether you’re a right brainer or a left brainer, and how I’ve struggled through being a left brainer in an industry of right brainers.
The term “Left Brain vs. Right Brain” is something you may have heard during a psychology course in college or something you could see if taking an online personality test. The term is often used to describe which side of the brain people use the most when making everyday decisions. Left brain customers are very different than those who use the right brain and vice versa, which ultimately affects how businesses market their products.
The graphic below helps explain what the differences are between the right and left brain consumers and can also help in understanding which kind of shopper your business is advertising to the most.
Color selection is a very subjective matter. What evokes a positive reaction in an individual may evoke a negative reaction in others. Often, it is influenced by personal preferences or cultural concepts. Color theory can be considered as a science in itself. By observing how colors may affect different individual or group, we can derive principles that can be implemented in many fields, such as marketing or website design. Something as trivial as adjusting the saturation or hue of a color may trigger a very different feeling. On the other hand, difference in cultural concepts may make a color uplifting and happy in a community but can be depressing or negative in another.
Mobile smartphone apps represent a powerful technology that will only become more important in the years to come. But the unique advantages of the smartphone as a platform-a device that's always on and connected, with access to real world information like user location or camera and microphone input-also raise privacy challenges. And given the sensitivity of the data that many consumers store on their phones, the stakes are even higher for manufacturers, carriers, app developers, and mobile ad networks to respect user privacy in order to earn and retain the ever-important trust of the public.
At least, that is what Vint Cerf, of TCP/IP, IEEE, and Google fame, decides in a NY Times op-ed piece. But the idea is subtler than the flame-bait headline; the decidedly less flashy “technology is an enabler of rights, not a right itself” that appears a couple paragraphs later expresses his position more accurately.
