Here Are The Four Kinds Of Online Shoppers, And How To Attract Them To Your Store

via businessinsider.com

What's the ideal marketing mix for ecommerce?

Should you focus on SEO, PPC, image search or social?

And if social…should you focus on Pinterest? Facebook? Twitter?

The answer is: you want a bit of each to match different customer’s shopping style.

You need to look at the mindset of the shoppers using each of those channels to optimize for each of them and improve traffic, conversions and ROI.

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The 6 Types Of Social Media Users

via socialmediatoday.com

At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.

Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but not what you like. You get the idea.

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