The Ultimate Guide to Customer Acquisition

via blog.kissmetrics.com

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important.

But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of users? What’s your promotion strategy – inbound marketing or traditional PR? This extensive guide will walk you through what user acquisition is and how to execute a plan.

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Building Something That Your Users Will Actually Want To Buy

via smashingmagazine.com

How do you make sure all the software products you spend time building are something that your customers will actually want to buy? It’s one thing to spend a few weeks coding your next big idea. But are you sure that you have an audience of customers that want what you’ve built?

The last thing you want is to create something, invest in Adwords, only have your potential customers arrive non-plussed, and then navigate away, never to return again. Before you ever start coding, it’s essential that you “pop up” from the keyboard, and learn what your customers actually want to use and will pay for.

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There's A Simple Way For Stores To Insantly Improve Customer Service

via businessinsider.com

Today's educated consumer demands an educated associate.

But many retailers fail to focus on the quality of their associates and allocate too many resources to branding, said Shannon Warner of Cognizant Technology Solutions.

There's a relatively simple way retailers can improve customer service: by giving associates mobile devices.

"Associates going mobile provides the silver bullet and holy grail for customer service," said John Skorupa of RIS News.

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