Toyota and Audi are throwing their hats into the ring of potential suppliers of self-driving vehicles.
Both auto makers confirmed on Thursday that they will be demonstrating autonomous-driving features at the Consumer Electronics Show in the coming week, signaling a new effort to raise the technology's profile among consumers.
Toyota previews the Lexus AASRV, a computer-controlled car, ahead of the Consumer Electronics Show in Las Vegas next week. (Photo/Video: Lexus)
In a preview video posted to its website on Thursday, Toyota showed a five-second clip of one of its Lexus brand cars outfitted with various sensors and the caption, "Lexus advanced active safety research vehicle is leading the industry into a new automated era."
An Audi official also said the luxury-car company will be demonstrating autonomous vehicle capabilities at the Las Vegas show, including a feature that allows a car to find a parking space and park itself without a driver behind the wheel.
