Friday, April 19, 2013

The Story Behind Dove's Mega Viral "Real Beauty Sketches" Campaign

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Dove’s “Real Beauty Sketches” campaign has officially gone viral: The YouTube video has over 8.6 million views at the time of this writing and has inspired commentary in tons of outlets, including the New York Times, ABC News, this very site, and in the Huffington Post, where a positive piece about the campaign has been shared almost 40,000 times on Facebook. It has inspired a parody of the original, and now even the blogger backlash to the ad--which complains that it focuses too much on a narrow definition of beauty--has itself gone viral. It’s a real mark of Internet success when even your backlash gets press.

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