Facebook did not just launch a "Facebook Phone" last week, as was expected. Instead, along with the HTC First, it offered up Home, a "family of apps" that is neither a phone nor a smartphone operating system - but which may ultimately have a far greater impact on the mobile industry than either one of those things.
Facebook Home overlays a visually appealing "Cover Feed" onto the Android smartphone home screen. The Facebook member's Newsfeed, pictures, texts, select notifications and "Chat Heads" of their friends are all displayed. If the Facebook Home user is inside another app - any other app - and receives a Facebook Message from a friend, for example, a "Chat Head" - the friend's face and message - pops up on the phone screen. While not a true operating system, Home becomes the de facto user experience.
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