A lot of people are paying a lot of attention at colors and design techniques when working on a project for print or web, when the most important aspect of a design is typography.
Selecting a font is really important because it portrays messages beyond the words that it writes. The typeface is a subliminal persuader that will grab the attention of the target audience and will also set the tone of the medium. Consider that for some companies it is so important that they hire designers to create their own unique font.
I’m making frequent articles on this site with free fonts and they are helpful, but there are projects on which you can’t work with a free font due to their importance. A free font most of the times lacks a few characteristics which may not seem important, but which make a lot of difference in premium fonts and their usage.
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