There's one complaint that often crops up with the Galaxy S III: it feels "plastic-y."
At a time when competitors are using glass, aluminum, and even higher quality plastics such as polycarbonate, Samsung has stuck to its guns with a thin, bendable plastic body.
Which is why the Galaxy S4 won't stray too far from that design philosophy.
CNET sat down with Y.H. Lee, executive vice president of Samsung's mobile business, to discuss the company's thoughts on design. When Samsung looks at what materials to use, it isn't just taking into consideration the aesthetic quality of the device, Lee said. The company also assesses how quickly and efficiently it can manufacture the product, knowing that it will have to ship a high volume.
Lee said that because Samsung will ship large units, it must consider the smartphone's manufacturability and durability.
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