When it comes to content marketing there is no doubt that visuals are an important component for increasing your reach. If visuals are not equally as important as the quality of the content they represent, visuals are certainly the next largest priority.
Of course, depending on the network in which you are promoting your content, the visual itself may be the entire piece of content, thus making it equally as important as the content it contains.
This is largely the case when it comes to social networks like Instagram, Pinterest and Vine. While all three allow for the option to link to more information in the comments, caption or description sections, the visual is the content for all intents and purposes since you can’t depend on someone clicking for more information.
When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach.
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