Having raving fans isn’t enough. You need to arm your customers with easy ways to advocate for you, because if handled right, your happy customers can become your strongest marketing force.
I recently bought a pair of Vibram FiveFingers shoes for myself. You know, those crazy shoes that look like finger-gloves for your feet? I knew my family would have a lot to say about them. When my wife started in about the shoes, I was not only able to defeat the “attack,” but I was able to convert my wife into a fan. The company had armed me with so many marketing resources in advance that I became a natural spokesperson.
This is precisely what you need to do: Convert your customers into advocates for your products, even (or especially) if you don’t sell funny looking foot apparel. Here’s how.
No comments:
Post a Comment