Packaging needs to be smarter and more creative in the future for various reasons. Till now, when once in a while a creative package design was created it made a real buzz in the market. However, the world of packaged goods is becoming mature and is used to seeing good package designs, making the market rather saturated.
If you look at your local supermarket down the aisles you will only see product package designs that are almost identical, being differentiated only by color, which in terms of engagement with the consumers, doesn’t do any good.
If a company wants its products to mean something in the market, it has to start with the product’s package design. The design must be creative, engaging, perhaps outrageous, attention-grabber and more importantly, distinctive. The examples that you see in this article fall into these categories, being not only good, but in fact amazing designs from which you can get inspiration for your future projects.
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