Hmmm, pivoting on your business model. That sounds like the name of a new band. Does it have videos online? Where’s its ReverbNation page?
Before this fun-loving line of reasoning goes any further, let me bring you back down to reality. Pivoting on your business model is a hot topic in startup circles. It’s what you’re forced to do when your business runs into trouble.
Maybe the customers aren’t buying what you went into business to sell. Or the tastes of the public have changed. What you were offering five years ago just doesn’t have the same appeal. And the result is showing up on your financial statements – in red ink.
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