Your portfolio may be the first introduction potential clients have to you: it tells them what type of projects you do well at and what kind of work you want to land — even if that’s not the message you intended to convey. At the most basic level, the people who view your portfolio will assume that you don’t do anything beyond what is included in that portfolio.
As a client gets to know you, he may ask if you take on projects further outside the realm of your portfolio, but it’s rare that any client will want to try something far beyond your portfolio’s limitations the first time you work together.
It’s crucial that you craft your portfolio with this fact in mind. You need to focus in on the type of work you want to land and showcase your abilities, which means first, you’ve got to figure out what type of projects both appeal to you and will be valuable for your clients.
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