Saul Bass left his mark not just in the world of cinema but on our culture in general. Not only did he design the unforgettable title sequences for such films as Vertigo, Psycho and Goodfellas, he came up with the logos for such companies and organizations as Geffen Records, United Airlines, the Boys and Girls Club of America and AT&T. Christian Annyas calculates that a Saul Bass logo has an average lifespan of thirty-four years. With such a figure in mind, ambitious graphic designers would do well to study Bass’s work and take away these lessons.
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