Social media is a great way to connect with new people, including potential freelance clients. Having a presence on one of the hugely trafficked social-media platforms can also help your own freelancer website rank better in search and help you get found by prospects.
But here’s the problem: You’re not supposed to be salesy on social media. It’s supposed to be mostly a place to hang out and socialize.
As a result, it takes a little finesse to use social media for prospecting, since messages like “Got any design work for me?” tend to get you unfollowed, disconnected and/or blocked, depending on the platform.
Also, each social-media platform has its own flavor and etiquette. It’s hard to make time to figure them all out and use your time on them productively…without becoming distracted and ending up playing Mafia Wars or forwarding funny YouTube video links. But if you focus on specific marketing and network-building activities, social media can be well worth your time investment.
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