I’ve written before about the importance of relationships and networking for successful women entrepreneurs. But it’s not just who you know. Sometimes, it really is what you know—or how you react to what you don’t know.
I have been lucky enough to meet some pretty incredible businesswomen through my research, my job, and my work as a member of Astia’s Board of Trustees. These entrepreneurs have out-innovated and out-performed the competition so well, so consistently and confidently, that it can be easy to forget that they’re mere mortals. They don’t actually know how to do everything when it comes to business. What sets them apart is not their smarts and capabilities. Instead, they’re distinguished by how they react when they don’t know something.
Not one of these women were born knowing how to get funding, start a business, grow a business, answer to a board, or to face failure head-on. When I talk to successful women entrepreneurs about their trajectories, I hear the same types of comments over and over: “I had no business starting a business,” or “I had no idea what I was doing; I just had to figure it out.”
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