Whenever we read a news story, book, letter, or any other form of text our brain relates specific words with previously seen images. By accessing our past memories, like a hard drive, our brain is able to create a visual illustration simply out of words. Taking this one step further, Ji Lee eliminates the need for our brain to do this process. Ji Lee takes popular words and brings them to life by adding a sense of character, fun and playfulness to them.
“When we were children, letters were like fun toys. We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for “cookie.” Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z.” - Ji Lee
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