It's no secret that social media is a great way to help build brand awareness for your small business and help connect with new and current customers. Small business social media can have a great return on investment but doesn't need to be complicated or difficult to take action on. Once you get your social media profiles set up, all you need is a simple strategy of actionable items to run through and you can handle your social media marketing in less than an hour a day.
Before you get started, make sure you identify your goals. Don't be deceived by vanity metrics either. Having a low number of loyal followers that share your content, lead to sales and more business means much more than gaining a ton of followers if they aren't your target market or don't engage with your content.
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