You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA. This is the last time the entire research from Edison will be released for free. It’s just too valuable to be given away wholesale – considering it costs tens of thousands of dollars to produce. But, you can get exclusive access to the Social Habit research when it’s refreshed and expanded in early Fall. Sign up now for a sneak peek. And if you’re interested in including a question about your company or a category of social media usage of particular interest to your organization, that may be an option (click for details, fees apply). I’m partnering with Edison Research, Jason Falls, and Mark Schaefer on the next round of these findings, so you’ll be hearing more throughout the summer. But for now, here are 11 Shocking Social Media Statistics:
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