The original promise of crowdfunding platform Kickstarter was that it could provide a new, more democratized way for people to raise money.
It has delivered on that promise. It's on track to generate $300 million for fundraisers this year.
But a new, equally revolutionary use of the platform is emerging.
Kickstarter is becoming a way to assess demand in real time and it could solve an expensive problem for retailers: inventory.
Before, companies would spend a lot of money and resources building products, not knowing if they'd sell. On Kickstarter, a startup can gauge interest with no upfront cost.
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