via inc.com
With simple products, negotiation is all about price. With complex deals, though, there are often competing priorities–things like delivery schedules, support capabilities, financial targets, and so forth.
If you're going to negotiate the proverbial win/win deal, you'll need to understand where you are now, where you need to be, and how you plan to get there. This is only possible if you make the following four decisions before you actually sit down at the negotiating table.
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