The permeation of media in today’s households makes it more important than ever before for companies to have strong branding. However, with literally thousands of companies trying to stand out, clamoring for attention, it’s harder than ever before to successfully stand out. The combination of availability, accessibility, and over-saturation make it a difficult environment to compete in. So many are now competing that without strong branding it’s easier than ever before to be forgotten. The easiest way to strengthen your visibility and remembrance is to create a strong logo.
Making a strong logo isn’t simple. Although it seems an easy thing, it is in truth fiendishly complex, as the simplest things often are. Slews of companies struggle with to create the next great logo, especially small businesses with lower spending budgets. With that in mind, here’s what typically makes a logo strong.
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