When Apple handed tech bloggers and journalists the very first iPad back in early 2010, the loaner unit came pre-installed with a cherry-picked selection of apps that were meant to wow the reviewers and convey the potential of the device (and they did!). Among those was the Marvel Comics app, developed by a company called Comixology. It was an unexpected surprise for reviewers, many of whom gushed over the fluid experience of reading a digital comic on the iPad. The print comics business has been in steady decline over the past decade, with sales a far cry from their peak in the 90s. Back in those halcyon days, a top selling book used to sell a million issues per month; now, only flagship titles like Batman or Superman can surpass 100k monthly issues sold. Regardless of whether it was the fault of surging comics piracy, rise of alternative forms of entertainment, or plain apathy, comics sales needed a boost, and the iPad was potentially its super soldier serum.
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