via readwriteweb.com
Google is still the biggest, baddest online advertising company on the planet. Its $2.9 billion profit last quarter, announced yesterday, was almost as much as Facebook's revenue for all of 2011.
But Facebook has something important that Google doesn't, and it scares Google's pants off: Facebook knows who you are, to an incredible level of detail. Because you tell it.
As you'll see, that allows Facebook to tailor its ads to a much finer set of users than Google's search ads currently allow. That's why Google is pushing so hard on Google+.
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