Have you ever heard of impressing a visitor who tries to find something which isn’t on your site? I know its bit weird but its true and can be possible. Simply the visitor tried to find something which isn’t on your site, so let him know it straightaway by showing a nice 404 creative error page and give him relevant suggestions from your site. Instead few website owner doesn’t care of having a 404 error page, so visitor simply lands in a no man land i.e white page and simply closes the browser without seeing anything else.
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