via openforum.com
One of the greatest challenges facing the digital media world is the lack of understanding of its power. Platforms like Twitter, Facebook, YouTube and Pinterest, among others, help brands establish thought leadership within their industry and among their customers. But according to Harrison Painter, director of business development for BLASTmedia, most companies view social media in one of two ways: 1) A waste of time, or 2) a panacea for their marketing woes.
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