via smashinghub.com
A company’s logo is the identity of the company. Just like we all have names, so does every brand and every company. But no man is only identified by its name, right? We’re all identified by our names and the image that we bring in with that name, i.e. our faces. Your brand’s logo is like your face. It should speak for itself, for your company, and it should be self explanatory. Not only that, the more creative it is; the more out of the box the design is, the better image you’ll project of your brand. The key is to create a logo that depicts the meaning of your brand’s name as well as it’s purpose.
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