Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per day. Unlike other websites, Facebook users are there socially, interacting and sharing more information than on any other medium. Advertising with Facebook is easy to set up, and it takes no time at all to create an ad. The choices basically are three fold. You can either advertise your Fan page, a post within your fan page, or you can advertise your external website. The benefits of advertising something already on Facebook, is that consumers have the choice to like the post or page you are promoting, which has the added benefit of then being able to market to them at a later date through your fan page.
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