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Talia Mashiach always knew she wanted to start a big, disruptive technology company. But unlike many young entrepreneurs, this 35-year old mother of five was in no hurry. Mashiach’s company, Chicago-based Eved (Hebrew for “servant”), is an online marketplace for meeting and event planners—a $263 billion dollar industry that Mashiach says is woefully behind the curve in terms of technology. In that pain point, she saw an attractive business opportunity. But the company she started eight years ago bears little resemblance to the one she has today, the one that just landed $9.5 million in venture capital.
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