Current technology advertising trends veer towards the iconic, minimalist and slick, with limited amounts of copy and super-glossy design. However a quick look back through the annals reveals that this wasn’t always the case. As the world began to move towards a more technologically savvy age at the turn of the twentieth century, consumers sought reassurance and information from their press advertisements, whether they were looking to upgrade to the latest gramophone in the 1920s or indulge in the newest mobile phone in the 1980s. Here we take a brief look at the trends and styles that have defined press technology advertising throughout the last 100 years, bringing us bang up to date with today’s cutting-edge approach.
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