Saturday, October 15, 2011

Viral Marketing: Strategy Or Serendipity?

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Having a social media campaign go viral is nirvana to any marketer. Yet all the creative juice power in the world can’t guarantee a blog post, video, or e-mail will catch on like wildfire.

The reality is you can’t manufacture it or force it. One of the biggest misconceptions, or perhaps viral myths, is the belief that you can create a viral campaign. The confusion lies in the fact that “going viral” is a result of your marketing campaign, as opposed to being the campaign itself.

Posted via email from Inspiration

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