via openforum.com
Marketers are a creative bunch. Having been a digital media strategist and e-mail marketing manager for nearly 15 years, I’m always noticing new and innovative ways that the advertising world reaches consumers. Once you’ve been in the field for awhile, it’s hard not to think of the physical areas where people slow down and congregate as ad “avails,” and it’s always fascinating to see how other advertising professionals are thinking about public spaces and using them to stay in front of the crowd.
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