A few months ago, I was hanging out at a cool-sounding conference in a gullible part of the country, tweeting to other attendees about how the session on “How Twitter Is Changing Your Life” was changing my life, when a thought occurred to me. I can effortlessly keep 24/7 tabs on every atomic-scale movement of my Facebook friends, but I still cannot go online to track down the things I really want to find—like my car keys, my iPod, and my long-missing Lord of the Rings embroidered-denim jacket.
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