Before it's too late, Nintendo needs to dump its archaic anti-mobile agenda and get with the times.
Don’t expect to see Mario jumping down pipes on an iPhone or Android phone anytime soon–or possibly ever. Nintendo CEO Satoru Iwata has made it clear that the gaming company will create software for its products and its products alone. Such extreme loyalty isn’t entirely based on self-promotion either: Nintendo thinks that mobile gaming (as in games for smartphones and tablets, not to be confused with portable gaming in the form of the Nintendo 3DS and Sony’s PSP) is bad for the market in general. Earlier this year, Nintendo executive Reginald Fils-Aime put in plainly, saying “I actually think that one of the biggest risks today in our gaming industry are these inexpensive games that are disposable from a consumer standpoint.”
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