via gigaom.com
Amazon has released a browser-based version of its Kindle e-book app, called the Kindle Cloud Reader, in what appears to be an attempt to detour around Apple’s in-app purchasing requirements. But what the e-book retailer has also done is provide a great example of how media companies should be looking beyond the world of apps to the future of the web: one in which websites behave like apps, thanks to the magic of HTML5, and publishers can get the benefits of both without having to sell their souls to one app-store provider after another.
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