I first learned about the KISS acronym on the baseball field in junior high school. Whether “Keep it Simple, Stupid” or “Keep It Short And Simple” the most important word there was always simple.
This was important on the baseball field because swinging a bat required smooth intuition rather than disjointed steps. Today, when I look at brands’ social media practices, I can’t help but notice the lack of simplicity.
We need to travel back to the days of little league and call a timeout. So let’s step out of the batter’s box for a moment, take a deep breath, focus on the pitcher we now call social media, and try to remember to keep it simple.
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