Sunny days sometimes turn dark and dismal. A shirt that looked good on the rack at Target now sits in the bargain bin at Goodwill. And, that new car with the Hemi engine and the third-row backseat? It now drives like a crusty tank.
The same is true of websites. What seemed so fresh when you first registered now seems like a ghost town. What happened? According to Gartner analyst Michael Gartenberg, site visitors routinely check the door to see if anyone else is leaving for better services. Like lemmings, they can pull up stakes and leave in a heartbeat. (Facebook, are you listening?) All you can hear are the crickets.
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